Brand portfolio
Who we are
Crowning our clients with distinction in every piece
Founder & General Manager: Waseem Belhaj
Lazurd Jewelry is not just a name in the world of goldsmithing — it is the continuation of a deep heritage and a rooted love for precious metals and gemstones.
We bring together the dignity of the past and the touch of the present, offering works of art crafted with love, worn with pride, and made for anyone in Libya seeking individuality and beauty.
A story of passion — Lazurd
Lazurd did not begin overnight. It is the fruit of long years of passion passed down through generations.
Waseem Belhaj, founder of the brand, has been tied to the world of jewelry since childhood, inspired by his father who devoted years of his life to this craft. Waseem grew up absorbing the details of the trade and the secrets of gold’s glow, then built his own professional path — working for many years alongside some of the most renowned jewelry names in the Libyan market.
Along that journey he was never only an expert. He left a distinct mark: adding to those established names a different kind of brilliance — one that comes from gracious service, honest counsel, and refined care — until he became a trusted name, close to clients’ hearts.
Behind that success, his mother was the first support and the compass that guided him. Her steady encouragement forged in him an unending love for distinction and individuality, and moved him to take his greatest step: founding his own brand.
Today, Lazurd’s story begins — crowning this long journey with an independent house that gathers years of experience, family heritage, and a spirit of creativity.
The alphabet of luxury & the secret of the gem
The logo philosophy
The Lazurd mark was never meant to be a fleeting trade sign. It was woven as a visual poem of passion and authenticity. Its philosophy gives voice to the letters themselves — turning the name “Lazurd” into a living visual identity. The letters were reshaped with artistry and geometric grace until they gathered into a proud icon: a peacock.
The peacock
Embodiment of royal pride
The peacock was not chosen lightly. It stands for the highest meanings of luxury, confidence, and quiet individuality — a presence that asserts itself with refined poise, just as our jewelry crowns the wearer without excess.
The hidden gem
The riddle of negative space
At the heart of the mark, in the voids left by the letters, lies the design’s genius: the image of a gem in negative space — a symbol of hidden value. It affirms that true beauty at Lazurd is not a surface sparkle that fades, but beauty drawn from the depth of the name and its authentic meaning.
The Lazurd logo is a precise harmony of outward adornment and inward worth. It speaks of a grounded house and a confident identity that knows its value and honors its heritage without loud display — the seal with which we crown our clients with distinction in every piece we craft.
Our vision
To be the first destination and the most trusted, refined name in jewelry in Libya — the place families and individuals turn to in order to immortalize life’s finest moments with pieces that keep their value and brilliance across time.
Our mission
To create and present jewelry that goes beyond adornment, becoming part of the wearer’s identity. Our mission lives in our motto: “Crowning our clients with distinction in every piece” — through the highest standards of quality, exclusive designs, and an experience built on gracious service and attention to detail.
Our core values
01
Authenticity & heritage
We respect the roots of the craft learned from a generation of fathers, and we preserve the precision of the work.
02
Distinction
A constant drive to offer what is better and more beautiful — never settling for the merely conventional.
03
Gracious service
At Lazurd, every client is a guest and a friend — served with transparency, dignity, and genuine care.
04
Outstanding quality
We choose the purest metals and clearest stones so our pieces endure forever.
What we offer
Bridal & occasion sets
Regal collections worthy of the Libyan bride on the night of a lifetime.
Everyday fine jewelry
Soft, contemporary pieces for daily looks — highlighting femininity with quiet style.
Exceptional gifts
Thoughtful choices to mark happy memories between loved ones.
After-sales care
Polishing, maintenance, and resizing — because our relationship begins after the purchase, and does not end there.
Lazurd Jewelry — where the dignity of the past meets years of experience, to crown you with distinction.